Olsson Industries was formed in 1948 by Norman Olsson and his two sons, Charles and Malcolm. Olsson’s 1st salt block was produced the next year in a shed just west of Parramatta. It was the first pressed salt block produced in Australia to contain a range of minerals and was the forerunner of all the multi-nutrient blocks produced in Australia from that time onwards.
Ever since, Olsson’s have been at the forefront of ruminant technology and education of the grazier about the latest break-throughs in this field. That has never been more true than today. Olsson’s continue to support the research and development of ruminant nutrition through University tests and field trials. Olsson’s have been fortunate enough to gain the consultancy services of Prof. Leng AO (Armidale University), one of Australia’s foremost experts on ruminant nutrition. Dr. Wayne Backhouse, Olsson’s Director of Nutrition, is currently working with Prof. Leng in research on ruminant nutrition.
Every year, Olsson’s sponsor hundreds of free ruminant nutrition seminars all over Australia for the purpose of educating the grazier in better livestock nutrition. Olsson’s also provide a FreeCall Nutritional Advisory Line (FreeCall: 1800 804 096) for graziers to call and receive free advice on feeding programs and problems that they might have with their livestock. Olsson’s are also very pro-active in educating the resellers of their products, so that farmers will always have the best and most up-to-date information available at their local rural merchandise store.
While striving to remain viable in an extremely competitive industry, Olsson’s have not ignored their responsibility to the environment. Olsson’s block boxes are now made from 100% recycled, unbleached cardboard which livestock are able to eat and digest. Olsson’s will continue to develop better and greener products and methods of packaging.