OUR FAMILY STORY
Olsson's Australia has a rich history that dates back to
1888. Here are some important milestones in our journey:
1878: Olaus Olsson arrives in Melbourne from Sweden and eventually settles in Parramatta, NSW.
1888: Olaus opens his first grocery store in Parramatta.
1906: Olaus and his sons start delivering blocks of ice to homes in Western Sydney.
1948: Olsson Industries is formed by Norman Olsson, Olaus's youngest son, along with his sons Charles and Malcolm. This was in response to a demand from graziers for supplements to support the nutritional needs of their livestock during a severe drought.
1957: Charles and Norman purchase Pacific Salt, their first salt works located in Warooka, South Australia.
1968: Charles and Malcolm take over the lease of salt works from BHP north of Whyalla, South Australia.
1983: Charles, Malcolm, and their cousin Don Olsson embark on building a new solar sea salt plant in Port Alma, Queensland. The construction takes five years to complete.
1988: Charles Olsson becomes the sole managing director of Olsson Pacific.
2012: Olsson's Sea Salt successfully launches their sea salt flakes in the Australian gourmet community. These flakes are now used in various renowned establishments across the country.
2013: Olsson's introduces the macrobiotic sea salt and the highly anticipated Black Truffle Salt at the end of the truffle season.
2015: Olsson's Smoked Salt, which undergoes a 72-hour smoking process on Red Gum, is being prepared for the market.
2016: Olsson's Smoked Salt officially launches!
Every year since, we continue to create new products featuring native Australian ingredients that set us apart. Our new cocktail salt range and native plum salt are just some examples.
Olsson's Blocks sponsors numerous free ruminant nutrition seminars across Australia to educate graziers on better livestock nutrition. We also provide a FreeCall Nutritional Advisory Line (FreeCall: 1800 804 096) where graziers can seek free advice on feeding programs and livestock issues.
While we strive to remain competitive, we are also committed to environmental responsibility. Our block boxes are now made from 100% recycled, unbleached cardboard that livestock can safely consume. We will continue to develop greener products and packaging methods.